Cookie Policy
Last updated: 20 March 2026
Aftrs is operated by Magic Moth Limited, a company registered in England and Wales (Company Number: 16474446), with its registered office at 124 City Road, London, EC1V 2NX.
This Cookie Policy explains what cookies and similar technologies we use on the Aftrs website, why we use them, and how you can control them.
1. What are cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to the site owners.
We also use similar technologies such as localStorage, which stores data directly in your browser. These work in a comparable way to cookies but remain on your device until you clear them manually.
2. What cookies and tracking we use
We keep things minimal. Here's exactly what we use:
Consent preference
- •Technology: localStorage
- •Key:
cookie_consent - •Purpose: Remembers whether you accepted or rejected non-essential cookies so we don't ask you every time.
- •Category: Strictly necessary
- •Duration: Persistent (until you clear your browser data)
Anonymous measurement (no cookies)
- •Technology: JavaScript, no cookies or localStorage
- •Purpose: Counts page views so we know how many people visit the site. Nothing is stored on your device and no profile is created, so you cannot be recognised on a later visit.
- •Category: Anonymous statistics (no consent required, as nothing is stored on your device)
- •Duration: For the current page visit only
PostHog analytics
- •Technology: JavaScript SDK + cookies
- •Purpose: Helps us understand how people use the Aftrs website so we can improve it. Tracks page views, button clicks, and general usage patterns.
- •Category: Analytics (non-essential)
- •Data host: EU (Frankfurt) —
eu.i.posthog.com, reached through our own aftrsapp.com endpoint - •Duration: Up to 1 year
- •Loaded: Cookies and persistent identifiers are only used after you consent.
PostHog may collect pseudonymised identifiers, IP address, and usage data to generate aggregated analytics reports.
3. Cookie categories
- •Strictly necessary: These are essential for the website to function. They do not require your consent. Currently this only includes storing your cookie preference.
- •Analytics: These help us understand how visitors interact with the website. They are only activated if you give your consent. Analytics tracking is limited to activity on the Aftrs website and does not track you across other websites.
We do not use any advertising, marketing, or social media cookies.
4. Legal basis
Under the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR, we are required to obtain your consent before setting non-essential cookies or similar technologies on your device.
When you first visit our website, we present a consent banner. Before you answer it, and if you click "No thanks", we only count anonymous page views: nothing is stored on your device, no cookies or identifiers are set, and you cannot be recognised on a later visit. That measurement does not require consent because it does not access or store information on your device.
Cookies and persistent identifiers are only used after you click "Sounds good".
5. Managing your preferences
You can change your cookie preferences at any time by:
- •Clicking the "Cookies" link in the footer of any page, which will reopen the consent banner.
- •Clearing your browser's cookies and localStorage, which will reset your preference and show the banner again on your next visit.
- •Adjusting your browser settings to block or delete cookies. Most browsers let you do this via their privacy or security settings.
Please note that if you reject analytics cookies, it won't affect your ability to use the Aftrs website — everything will work exactly the same.
6. Third-party information
PostHog is our analytics provider. Their data is hosted in the EU (Frankfurt). You can read more about how PostHog handles data in their privacy policy.
We do not use cookies for advertising, profiling, or sharing data with third-party marketing platforms.
7. Changes to this policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically.
8. Contact us
If you have questions about our use of cookies, please contact us at hello@aftrsapp.com.